Strategic Decision Making & Management - Please help answer and understand the below questions:

Case Study: Agri-Bunny

The number of start-ups offering plant-based meat alternatives is growing rapidly and Agri-Bunny is once such start-up that has secured patents for a technology to manufacture products in this segment.

The patented technology that Agri-bunny has developed uses pea-isolates that are then extruded in the form of slabs of meat. This represents a Blue Ocean opportunity.

Agri-bunny's biggest rival is MeatEx and have a competing technology to manufacture plant-based meats. MeatEx have invested heavily in a manufacturing facility to be able to comfortably produce their product in large quantities. Agri-bunny is still building its own factory and it will take at least another year before they can produce their product on a large scale.

After months of development and user testing Agri-bunny now have a commercially viable product and are preparing to launch it in the upcoming quarter. Agri-bunny engineers knew enough about MeatEx 's approach to creating a plant-based meat alternative and are confident that they have developed a superior offering without reengineering the MeatEx product.

Agri-bunny's CEO must now decide whether they want to start selling their product tin the market or wait until their manufacturing facility is ready before launching their product.

Question No. 1 - Assume you are a strategy consultant and recommend a suitable strategy for Agri-bunny to launch their product without compromising on quality. Does MeatEx already having a large factory create an entry barrier for Agri-bunny?

Question No. 2 - What is meant by a "Blue-Ocean" and how do you think Agri-bunny can still retain this position going forward?

Question No. 3 - MeatEx sees the launch of Agri-bunny's product as a threat to their own product. Suggest ways in which they can differentiate their product and defend its competitive position?