Strategic Management

Please refer to this case study, answer below question.

https://drive.google.com/file/d/1nhRrY8T6WrC_hts_7i-ufe3ZPdOZ7cjR/view?usp=sharing

The questions refer to the Case Study:De Cyber Hotel. Please answer ALL questions.

1. Strategic alliance relates to a company that form a relationship with other parties for mutual advantage. ExplainTHREE (3)advantages of strategic alliance between De Cyber Hotel and ABC Digital Booking.Provide more explanation (50 marks)
2. A variety of Malaysia's key sectors are in distress due to post Covid-19. One of the sectors is tourism which hit the hardest. During Movement Control Order (MCO), travelers are forced to postpone their trips and cancel hotel bookings as well as flight plans, which is a huge loss for Malaysia since it was ranked the third most popular Asian travel destination in 2018. Based on the current situation, conduct an industry analysis on factors affecting the intensity of rivalry among substitute products, competitive pressure created by the rivalry among competing sellers, and the bargaining power of buyers in which De Cyber is competing. You are required to analyze at leastTHREE (3)conditions on each force in the identification of level of competitor's intensity. Then, identify which forces is creating the strongest competitive pressures for De Cyber Company. Provide more explanation (100 marks)