Strategic planning:

a$.$ requires managers to set short$-$term goals to increase market share.

b$.$ evaluates a firm's marketing activities and strategies using metrics and compares results with the goals or standards set for the market activities.

c$.$ involves integrating all of the promotional and marketing tools the firm plans to use to market their products and services.

d$.$ is the process of creating and maintaining a fit between the organization's objectives and resources and the evolving market opportunities.