Strategy Analysis$($ This is for Canadian Tire$)$: Critique the effectiveness of the company's current marketing mix $($all $4$ Ps$)$ in light of your chosen segment from Part B and the positioning statement you articulated in Part C$.$ Is the current strategy appropriate for your chosen target segment? Does it reinforce the company's$/$product$\text{'}$s positioning strategy? What is the company doing well? What mistakes is it making with its current strategy? Product Strategy $-$ Outline the benefits, name, branding, packaging of your product Price Strategy $-$ Outline your pricing approach. Refer to pricing strategy $($skimming$,$ penetration, prestige, etc$)$; pricing approach and how you arrived at your price. Distribution Strategy $-$ Outline the intensity of distribution, specific retail placements and the rationale. Promotion Strategy $-$ Outline your promotional objective and strategy, and Integrated Marketing Communication elements used. Provide specific media placements.