strategy is the highest When a company is evaluating different strategic alternatives, a risk. O Diversification O Product development O Market Penetration O Market development 1 pts Question 2 Smith Manufacturing is a sales-oriented firm that produces and sells a line of outdoor lawn and garden equipment. It concentrates on manufacturing and marketing the products that have the highest profit margin. This attitude might lead to the firm's missing business opportunities because o it focuses on providing value and benefits to its customers instead of meeting company objectives Its focus on manufacturing specific products may not meet customer needs and wants o it emphasizes enhancing individuals' and society's long-term best interests o It concentrates on relationship building, empowerment, and teamwork Kathy is writing a marketing plan for her SBU. She has defined the business mission. The next thing she should do is O understand the current and potential environment in which her product will be marketed O create a social media plan o develop mew poducts O develop marketing objectives Question 4 1 pts In order for a product to have value for the consumer it must be priced lower than the competitive products. O True O False