Students should $(1)$ prepare a two$-$paragraph summary$-$a situation analysis$-$that highlights the key case facts. Then, $(2)$ teams answer the following questions with each question being in the length of $1-2$ pages $($double spaced, Times New Roman, $12$ font size$)$

A$.$ Who were the noncustomers of the traditional CRM software industry? What were the biggest blocks to buyer utility in traditional CRM software offerings?

B$.$ Which one$($s$)$ of the six paths did

Salesforece.com look across to create new market space? Can you draw the value curve of

Salesforce.com's initial on$-$demand CRM offering in the early $2000$ s versus traditional CRM software vendors' on the strategy canvas?

C$.$ How as

Salesforce.com able to sustain its market leadership in the on$-$demand CRM market vis$-$a$-$via both large players and new entrants for more than a decade?

D$.$ Does blue ocean strategy apply to the $B2B$ area? How can a company $g$ o about creating a blue ocean for its B$2$B business?