Students will create video blog posts of about a minimum 2 minutes, maximum 5 minutes, and will be encouraged to publish them on social media. The blogs must provide critical analysis of one of the topics below. Even though this is a video blog, the topics must be properly researched and analyzed with credible (reliable/valid) references, not based on conjecture. Video blog posts must analyze the topic in a clear, concise, informative, and interesting manner and should link the topic to the class readings and discussions. The blog must address an appropriate audience and make sure the information is conveyed to this audience based on their level of knowledge of the subject matter. Video blog topics: (1) The future of advertising, (2) Influencer marketing, (3) Real-time marketing, (4) Relevant marketing vs. Opportunistic marketing approach, (5) Gender equality in advertising, (6) Advertising in the times of Covid-19.

P.S. Think yourself as a Youtuber. You should create a video blog on advertising that will attract and inform the target audience (Klingon, Ewok or Elf etc.). Dont limit your creativity.

the Topic I want to choose is (2) Influencer Marketing. What can I tell about it?