Question: Students will read and critically analyze the article/s prior to class time (For on-campus students). Khler, K., & Zerfass, A. (2019). Communicating the corporate strategy:

Students will read and critically analyze the article/s prior to class time (For on-campus students).

Khler, K., & Zerfass, A. (2019). Communicating the corporate strategy: An international benchmark study in the UK, the USA, and Germany. Journal of Communication Management, 23(4), 348374. https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,sso&db=edb&AN=139324267&site=eds-live&custid=s7439054

Discuss the following questions:

1. Do you think it is important to communicate your corporate strategy to internal and external stakeholders? Why?

2. Based on your reading of the article above enlist some best practices for professional strategy communication?

3. Research a company doing a great job at communicating its corporate strategy to stakeholders. How has this benefited the company?

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