Question: Students will read the article and watch the video. Students will identify 2 or more points put forth by the authors. THIS IS IMPORTANT: The

Students will read the article and watch the video. Students will identify 2 or more points put forth by the authors.

THIS IS IMPORTANT: The writing assignment should follow this outline, Summary of the issue The authors perspective on the issue Outcomes (benefits and consequences) associated with the issue A summary of ethical or social ramifications.

The writing assignment will be a minimum of 750 words to a maximum of 1,000 words in length,

the following is the article:

Semiconductors pose an unwelcome roadblock for carmakers Rethinking supply chains for the electric era The Economist, Aug 3rd 2021 THE SUDDEN unavailability a decade ago of cars in tuxedo black, rugged brown or royal red highlighted the vulnerability of the industrys global supply chain. The abrupt closure of the only factory making a vital pigment because of its proximity to the tsunami-hit Fukushima nuclear plant in Japan affected most of the worlds big carmakers. A side-effect of a global pandemic has denied carmakers a more vital component. A shortage of semiconductors has left car firms unable to install the complex electronics that control entertainment systems, safety features and advanced driving aids. Many have cut assembly-line shifts. Some have temporarily closed factories. Ferdinand Dudenhffer of the Centre Automotive Research, a German think-tank, estimates that the bottlenecks will dent worldwide production in 2021 by 5.2m cars, to 74.8m. Fords net profit fell by half in the second quarter, year on year, mainly owing to the chip crunch. Jaguar Land Rover expects sales in the three months to September to be 50% lower than planned. On August 3rd Stellantis, created by the merger of Fiat Chrysler and PSA, which owns Peugeot and Citron, said it would make 1.4m fewer cars in 2021 than expected. (A big Stellantis shareholder is a part-owner of The Economists parent company.) Though car bosses agree the worst is over, shortages are likely to dent output in 2022. The dearth of chips is a consequence of the pandemic, which boosted demand from makers of electronic devices for those stuck at home during lockdowns. Car firms also underestimated the rapid pace of recovery this year. Expecting weak sales, in 2020 they pared back orders. Although carmakers spent $40bn or so on chips in 2019, that accounted for only a tenth of global demand, which puts them low in the semiconductor pecking order. This makes orders hard to reinstate. Established car firms also long ago outsourced development of most technology, including electronic subunits, to big suppliers. These tier 1 suppliers, such as Germanys Bosch or Denso of Japan, buy circuit boards and microcontrollers to make components from suppliers in the next tier down, which in turn buy semiconductors from chipmakers. This has kept chip firms and car firms at arms length. Deloitte, a consultancy, talks of a lack of visibility up and down the value chain. Carmakers initial response has been to make more vehicles that require fewer chips, or to use the scarce resources to build their most profitable models. In the long run, the changing nature of the car will force them to think more creatively. Fully electric cars are packed with twice as many chips by value than fossil-fuelled ones, says KPMG, another consultancy. As Pedro Pacheco of Gartner, yet another firm of consultants, points out, software will become a significant source of profits as cars move from a disparate collection of chips to a centralised brain connected to the internet that can be updated remotely. In 2019 Tesla made an average of nearly $1,200 per vehicle from selling software updates, Mr Pacheco notes. To ensure that the hardware woes dont stymie this ambition, carmakers may need to take another leaf from Teslas book. The Californian firm has been designing its own chips since 2016, which lets it launch new software-enabled features quickly. Volkswagens boss, Herbert Diess, has said that the German giant will develop its own chips and software for autonomous driving: Software and hardware have to come out of one hand. For now Volkswagen would like closer relations with chipmakers. So would its rivals. Few have the resources or inclinationto design chips. Some will still need help developing their own software. Big suppliers, fearful of losing out as carmakers cosy up to chip firms, are being forced to up their game. Bosch, the worlds biggest carparts maker, has invested 1bn ($1.2bn) in a factory that will start to produce advanced chips for cars later this year. A hiccup over paintwork is one thing. As the industry braces for a more electric and electronic future, it can ill afford to leave its fate in someone elses hands.

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