Students will watch two Frito$-$Lay video programs that showcase a new product development process and the branding for this new product. As you watch, observe and think about the following $-$ What did you learn about product branding and new product development from the Frito$-$Lay product example?

Students will create a Word document with their response to the following:

Is this product a convenience, shopping, specialty or unsought good? Fully illustrate and support your answer.

Thinking critically: Where on the product life cycle would you place this line of Frito products? Clearly explain your choice.

As outlined in your course syllabus, completion of Application$-$Based Activities wiil significantly assist the student in reflecting, reviewing, and retaining the main topics and concepts in this course. Application$-$Based Activities will be factored into the final course grade.

Expectations: Application Activities

Submitted consistently in a timely manner by meeting the posted calendar deadlines.

Professional presentation required. Apply correct sentence structure, grammar, proper punctuation and spelling. Review and edit before submitting.

Made good use of the principles and concepts presented in the chapter readings and supplemental learning resources.

Provided adequate support and justification. Detail is important.

Applied a level of understanding expected of a college$-$level student.

Additional examples, where appropriate, were used to validate the responses given.