Study Guide Questions, Confused on these if possible answer all questions

QUESTION 1

1. Developing a range of local market adaptations is an example of which of the following?

	a.	Progressive innovation
	b.	Design disruptive innovation
	c.	Incremental brand innovation
	d.	Cultural innovation

QUESTION 2

1. Global or local brand seeking to reterritorialize are trying to create what?

	a.	Imagined community
	b.	All of these
	c.	National myths
	d.	Collective identity

QUESTION 3

1. Reterritorialization may lead to benefits for which of the following?

	a.	Global brands
	b.	Nostalgic local brands
	c.	New brands
	d.	None of these

QUESTION 4

1. eBayization is consistent with which global branding approach?

	a.	None of these
	b.	Deterritorialization
	c.	Globalization
	d.	Glocalization

QUESTION 5

1. What is an example of deterritorialization?

	a.	Hybridization of global brands and marketing
	b.	Global cosmopolitan lifestyles
	c.	Standardized global brands
	d.	Multi-cultural marketplaces

QUESTION 6

1. The creative class desire which of the following?

	a.	Access to art materials
	b.	Good coffee shops
	c.	Law and order
	d.	Tolerance

QUESTION 7

1. What do global brands mean in the deterritorialization framework?

	a.	A sense of imagined community
	b.	Consumption of global brands represents an endorsement of Western culture
	c.	Consumption of global brands represents an adaption to Western culture
	d.	Global brands are the opposite of local culture