Study Guide Questions. Confused on these, if possible answer all questions.

QUESTION 1

1. Which of the following in an impact of glocalization?

	a.	Global lifestyles
	b.	Local and global co-exist
	c.	Perpetuation of inequality
	d.	Fragmented consumer culture

QUESTION 2

1. Power distance concerns which of the following?

	a.	A preference for the short term
	b.	We taking precedence over I
	c.	The tolerance of ambiguity
	d.	Beliefs about equality

QUESTION 3

1. The long tail of markets offers opportunities for which type of brands?

	a.	All of these
	b.	Niche brands
	c.	Local brands
	d.	Global brands

QUESTION 4

1. How would design thinking approach the challenge of counterfeits?

	a.	Marketers would seek legal help to shut down counterfeiting
	b.	Marketers would ignore counterfeits
	c.	Marketers would examine if counterfeiting could be beneficial for the brand?
	d.	None of these

QUESTION 5

1. Unidirectional flow of brands from more affluent centre to less affluent periphery defines which of the following?

	a.	Globalization
	b.	Glocalization
	c.	Deterritorialization
	d.	All of these

QUESTION 6

1. Gray markets are best described by which of the following?

	a.	Markets where competitors ignore local brand licensing arrangements
	b.	Markets characterized by lots of rain
	c.	Markets where rules are unclear
	d.	None of these