Study Questions

What do you consider to be the key findings of the research survey? Comment on what Buckingham learned about a prospective A$)$ customer profile, B$)$ pricing, and

C$)$ single$-$ticket versus season$-$ticket packages.

i$.$ Should Buckingham offer more than one type of season package?

ii$.$ How, if at all, should ticket pricing vary by package type?

iii. How, if at all, can Buckingham take advantage of consumer interest in grandstand seating?

Design a ticket pricing plan for the Nor'easters' first season using the insights from $1.$ Be very specific, and explain the assumptions$-$especially assumptions of cause and effect$-$that underlie your strategy.

Using the pricing plan you have designed and given Buckingham's assumptions about concession sales, will the team reach breakeven in the first year? If not, what options does Buckingham have to reach his target?