study the information provided below and answer the following questions. ( Apple was Headed for a slump. Then it had one of the Biggest Rallies Ever.) shares of the iphone maker have more than double over the past year, and investors are divided on whether they can keep climbing.( by Tripp Mickle)

1. Question 1 (10 marks) According to the article: The company's stock will experience volatility in the months ahead as investors wrestle with the question of whether Apple is a services company or a hardware company, which is valued lower. However, the reference to Apple's growing services business means growth will come from a business with higher margins than its hardware products, indicates the increasing servitization of Apples operations. By reviewing the literature on servitization, discuss the concept of product-service systems (PSS) and highlight the benefits of a servitization strategy to Apple. Your discussion should provide examples of advanced services that Apple delivers as part of its offerings.