Question: Study the scenario and answer the question that follows: Picky Retail Picky Retail is facing significant challenges due to changing consumer behaviours and economic fluctuations.

Study the scenario and answer the question that follows:

Picky Retail

Picky Retail is facing significant challenges due to changing consumer behaviours and economic fluctuations. The management team is tasked with conducting a macro

-

environment analysis to adapt their strategy and ensure long

-

term sustainability in a highly competitive retail market.

Source: Gericke, R

. (2024) .

Identify and explain three

(3)

macro

-

environmental factors that could impact Picky Retail's business strategy. You must provide practical examples based on the scenario to confirm your understanding of the factors.

(9

Marks

)

Study the scenario and answer the question that follows: Picky Retail

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