Question: Studying about consumer learning includes recall and recognition tests, cognitive response to advertising and behavioural measures of brand loyalty. A basic issue among marketers is

Studying about consumer learning includes recall and recognition tests, cognitive response to advertising and behavioural measures of brand loyalty. A basic issue among marketers is whether to define brand loyalty in terms of the consumers behaviour or the consumers attitude toward the brand.

a) Identify THREE (3) relationships between brand loyalty and brand equity.

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