Question: Stu's Mellow Meter Miser (MMM) has recently experienced a sales decline due to the entry of a lower-priced competitor, Kelly's Calorie Counter (KCC). Stu is

Stu's Mellow Meter Miser (MMM) has recently experienced a sales decline due to the entry of a lower-priced competitor, Kelly's Calorie Counter (KCC). Stu is convinced that an advertising campaign touting the superior design and 3-year warranty will help recover share. He placed advertisements in the New York Times and Wall Street Journal newspapers. NYT claims a single-issue audience of 270,000, while WSJ claims that one issue will reach 217,000. NYT's audience is 15% college professors and only 46% business people. WSJ shows Stu research that business people are 54% of their readership, 24% are farmers, and 4% are college professors. NYT charges $14,000 per quarter page ad, while WSJ charges $8,000.

What is the WSJ CPM for business people?

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