(a) Why is pricing in the international market much more complicated that pricing in domestic market? Use...

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(a) Why is pricing in the international market much more complicated that pricing in domestic market? Use some real-life examples.

(b) Using a real-life example explain the parallel import situation. Point out the possible factors that cause the parallel import situation.

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Multinational Finance Evaluating Opportunities Costs and Risks of Operations

ISBN: 978-1118270127

5th edition

Authors: Kirt C. Butler

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Posted Date: Apr 22, 2022 06:42 AM

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(a) Why is pricing in the international market much more complicated that pricing in domestic market? Use...

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Answer I Firstly International marketing refers to any marketing activity that occurs across borders ii Types of international marketing include expor... View the full answer

Multinational Finance Evaluating Opportunities Costs and Risks of Operations

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