Subject : Management information system

Based on what you have learnt in this lesson, share your thoughts on the following:

INTERACTIVE SESSION ORGANIZATIONS How City Football Group and SAP Manage a Winning Combination The Premier League in the United Kingdom is one of be engaging informative, and meaningful wherever the world's most lucrative football leagues; a number it is displayed, so the backend systems that CFG has of its clubs are now recognized as global brands with invested in through its partnership with SAP give the loyal fans worldwide. With television rights bringing in content team access to data that can be converted large sums of money, the pressure on teams to do well into accessible, user-friendly information. When a and to produce consistently winning performances is data-driven environment captures large amounts of constant. To be crowned Premier League Champions data from various touch points, outlets for sharing has significant financial rewards attached that data with fans must ensure that relevant informa- City Football Group (CPG) is a global operation contion is provided at the right time. Through access to sisting of four different clubs Manchester City (men the various databases, the content team can send out and women), New York City FC, Melbourne City FC, detailed player analysis and relevant statistics as well and Yokohama Marinos With eight offices operating as produce informed items on player performance in a in seven countries, effective management information format likely to appeal to fans. is estential. The Group has significant trophy winning Manchester City, or "Man City as it is more com aspirations, but it realized that simplifying its opera monly referred to by its "City has grown to over tions and scaling the business while enhancing its fans 250 fan branches worldwide. Of course, only a limited experience required a technology partner SAP was number of fans can actually attend the live games, so chosen as the preferred technology partner and official provision has to be made for a positive digital experi- provider of a variety of coud-based solutions ence for those fans following online. The Amazon With the strategic aim of growing its business activi Prime documentary All or Nothing Manchester City ties, CFG required systems that provide accurate in provided fans with a behind-the-scenes view of the formation for people working at different levels within 2017-18 season. A Man City Cityzens digital member the organization regardless of location. There was also ship platform, a virtual reality app and a free app an emphasis on enabling standard backend operations based platform for Man City kids, was launched in key to any successful business activity, such as HR April 2018 specifically for a target audience of children procurement, finance, and operations. To facilitate the aged 7 to 11 to help secure the next generation of fans. work of managers and coaches, matchday prepara Since the team was crowned Premier League Cham- tion also includes access to statistics on not only the pions in 2017-18 and broke a number of records along Club's players but also on opponents. SAP's Challenger the way, it is expected to continue consolidating its Insights provides data on opponing teams to help with position in both the Premier League and European this preparation, the cloud based technology identi- competitions and to meet the expectations of its global fies patterns of play and formations and also provides tanbue. With fans appetite for current data likely to a visual perspective. This is available on tablets in the increase, the CFG will no doubt continue to make in Manchester City locker room so players and coaches novative use of technology to match expectations both can make any necessary adjustments to the game on and off the pitch plan. The SAP Analytics Cloud contains detailed game data gathered over a period of time within a database that can provide access to required statistics and infor Source Damian Willy Corporate Sponsoren ined City Football Group SAP New Center June 2017, Ryan mative content Some Football Fans, Keep Your Finger on the SAP Fan engagement is also pivotal to business suc New Center September 15, 2016 Thy ConnellyHow Man cess. In 2016, the Premier League's first fan-friendly chester City's Pure Are Paling the club's not interactive digital wall was unveiled: City Pulse Wall, The Drum, September 2016 on How Manche located in City Square at the Etihad Stadium in Man- Clay the AP Matem Prepare to Day Sport chir, April 16, 2018 City Football Group Help Employees om chester, was powered by the SAP HANA Cloud Plat- Goal with SAP Son Solution SAP News Centet form. This one comes alive on match day, providing February 15 2017 Anna Tobin, "Discover How Man City Is En a social hub for fans, with pre-match entertainment in with lo local and Global Fan Tube September 2018 sabelle Schumacher "SAP and Manchester City Scor blending a physical environment with digital updates to chances the Cloud SAP News Center A 21. 2017 and supplementary content Digital content needs to CASE STUDY QUESTIONS 1. What systems does CGsc, and what do those 4. What is the role of technology in enabling CRG to systems offer the Group grow the fan base? 2. What is the role of information systems in CFGS SEO? How does innovative use of digital technology en Case contributed by June Clarke courage an engagement? Sheffield Hallam tersity performance of the organization as a whole. Figure 26 shows that the archi tecture for these enterprise applications encompasses processes spanning the entire organization and, in some cases, extending beyond the organization to customers, suppliers, and other key business partners Enterprise Systems Firms use enterprine systems, also known as enter prise resource planning (ERP) systems, to integrate business processes in man ufacturing and production, Finance and accounting, sales and marketing and human resources into a single software system. Information that was previously FIGURE 2.6 ENTERPRISE APPLICATION ARCHITECTURE Enterprise applications automate processes that span multiple business functions and Organizational levels and may extend outside the organization Suppliers Customers, Distributor Business Partners Proce Enterprise Chan Process Supply Management System Customer Relationship Management Sys Proces Knowledge Management Sales and Human Resources Manufacturing Finance and and Production Accounting FUNCTIONAL AREAS