Question: Subject - Real time analytics ITECH7407 This case study highlights a particular function of brick-and-mortar shops, which is collecting customer data, in the current ecommerce

Subject - Real time analytics ITECH7407

This case study highlights a particular function of brick-and-mortar shops, which is collecting customer data, in the current ecommerce era. Please summarise the value of customer data for retailers within the context of this case study. (6 marks) 2. According to the system architecture shown in Figure 1, please explain how Platform as a Service (PaaS) and Software as a Service (SaaS) are realised in UShop+ Edge/Cloud SRP architecture. (6 marks) 3. Explain how the Business Intelligence dashboard shown in Figure 2 and Table 1 can help improve the business efficiency of retailers. (6 marks) 4. Explain how does the real-time analytics over online and offline sales data in UShop+ Edge/Cloud SRP system help improve the business efficiency and performance of retailers? Give some examples to support your answer. (7 marks

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