Question: SUBJECT : STRATEGIC MANAGEMENT (PLS ANSWER QUESTION 1&2) Study Case: In 2012, PERODUA was the market leader in Malaysian Automotive Industry with 30.9% market share;

SUBJECT : STRATEGIC MANAGEMENT (PLS ANSWER QUESTION 1&2)

Study Case:

In 2012, PERODUA was the market leader in Malaysian Automotive Industry with 30.9% market share; followed by PROTON with 22.5% and TOYOTA maintained its third place at 16.8%. (Adapted from Peroduas website).

QUESTION 1.

a) To compete effectively, automotive companies must determine their competitive positioning strategy that is most suitable with their objectives. Discuss three (3) basic competitive positioning strategies as suggested by Michael Porter.

b) With specific examples, suggest three (3) strategies that PERODUA can implement in order to protect or defend its position.

QUESTION 2.

a) Discuss how value chain analysis and benchmarking help firms to determine the competitiveness of prices and costs.

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