Subject - World of Engineering management

SECTION 1 CASE STUDY QUESTIONS The following questions refer to the attached case study, Robotech: Storming into the U.S. Market. You are required to answer ALL questions in this section. This section accounts for 50 marks 1. Conduct a SWOT analysis for Robotech in 2017. (10 marks) 2. Apply Porter's Five Forces framework to Robotech as it moves from 2017 and beyond. (10 marks) 3. Over the years since Robotech was founded, the company has developed a range of dynamic capabilities. Discuss the dynamic capabilities already developed, and those that Robotech should seek to develop in the future. (10 marks) 4. Using examples from the Robotech case, discuss the differences between planned and emergent strategy. How did planned strategy formulation differ in the implementation stage? What were the reasons for these differences? (10 marks) 5. Discuss the leadership style of CEO Pat Chen. What leadership traits and capabilities has she demonstrated since founding the company? What additional skills and capabilities would you recommend she develop as Robotech faces the future? (10 marks)