Submit a two page proposal that covers the research purpose, research objectives, hypotheses, plans for data collection and analysis, and explain how the client will benefit from your research. You will conduct exploratory research using secondary data in order to do a thorough evaluation and analysis. I discussed this in the Week 3 lecture - use this to guide you and use the headings in bold text: The Research Purpose Describe the Research Problem (e.g. What is being investigated & Why) Research Objectives The research objectives take the research purpose and make this more practical and actionable: Formulate Research Questions ( - to help identify what data we need to look at) & Alternative Solutions, Research Boundaries, Research Users Hypothesis - A brief statement of a predicted outcome based on the relationship between 2 variables Plans for data collection and analysis Exploratory Research - Secondary Research. Include a brief summary of what is known about this topic e.g. size of target market and sales of product (e.g. Statista, Pew Research or Census data), and relevant trends (e.g. Kadence Report) and what gaps exist for primary research) Descriptive Research - Survey Explain how the client will benefit from your research Describe how the research findings will clarify the problem and support decision making Thanks - DH Category Points Description Research Purpose and Objectives 20 Is the research purpose and objective concise and reasonable? - Is it based on exploratory research using secondary sources and data Hypothesis 20 Does the hypothesis state a valid problem to research? Data Collection Methodology 60 Does the data collection utilize methods and concepts from the lessons, text and course materials?