Question: Subways Franchising Challenges in China -Using the case at the end of Chapter 15, p. 445 First Topic: What specific threats exist for Subways intellectual

Subways Franchising Challenges in China -Using the case at the end of Chapter 15, p. 445

First Topic: What specific threats exist for Subways intellectual property in China? What can Subway do to protect its intellectual property in China?

Threats to Intellectual Property

Protecting Intellectual Property

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