Sum into a paragraph

Quarter $5$

Target Segments: $1-$ Recreation, $2-$ Speed

Marketing

Modify Brand

Shoreline

$[$new$]$

ESSENTIALS

Base components yes

BIKE FRAME

Relaxed comfortable design for easy riding $($Comfort$)$ yes

CARBON FIBER MATERIAL

Enriched $-$ lighter, stronger yes

TIRES

Hybrid $-$ cushion yes

BRAKES

Standard yes

HANDLEBARS

Basic straight $($Comfort$,$ Rugged$)$ yes

GEARS

$14$ speed $(2$ x $7)$ yes

SEAT

Polymer gel all$-$purpose yes

ACCESSORIES

Performance bike computer yes

DECALS

Bright colorful styled to each segment & frame yes

Price and Priority

World Market

Brand Available for Sale Retail Price Price Rebate Sales Priority

Serene

$1,000$

$55$

$1$

Highpoint

$800$

$51$

$2$

Fast Break

$1,200$

$50$

$3$

Shoreline

$950$

$50$

$4$

World Market

Modify Ad

Tranquil Trek

$[$ Shoreline$]$

$[$new$]$

Mention brand name $1$

Local sales & service $2$

Make your mark$-$colorful decals styled to your biking spirit $5$

A tailor$-$made bike just for you! $3$D printing $3$

Ride easy with comfort tires $4$

Local Media

World Market

City Cost Bike like a Pro Rapid Racer Tranquil Trek

New York City $1,350221$

Rio de Janeiro $860224$

World Market

Total number of inserts: $13$

Total local media expenses: $12,593$

Internet Marketing

World Market

Ad Selection of Segment and Keywords Run Web Page $[3,000]$ Social Media Campaign $[8,000]$ Average Industry Budget for Paid Ads Budget for Paid Ads

Bike like a Pro

Mountain

$850$

$300$

Rapid Racer

Speed

$650$

$300$

Tranquil Trek

Recreation

$1,200$

$500$

World Market

Total internet marketing budget: $26,100$

Sales Channel

Open Store

World Market

Operational: New York City, Rio de Janeiro

Total store cost: $89,000$

Hire Sales and Service People

World Market

City Annual

Salary Total

Sales and

Service

People Specialized Training with Quarterly Cost

$300250400400$

Service

Recreation

Mountain

Speed

New York City $33,280$

$6$

$2$

$1$

$2$

$1$

Rio de Janeiro $13,000$

$4$

$1$

$1$

$1$

$1$

World Market

Total number of sales and service people in the prior quarter $7$

Total number of sales and service people in the current quarter $10$

Net change in number of sales and service people in region $3$

Cost to employ sales and service people for the quarter $66,320$