Question: Summarize the article in a few sentences (Put a hyperlink to the article in your 'Subject Line'). How does it relate to Creating Value (Please

Summarize the article in a few sentences (Put a hyperlink to the article in your 'Subject Line'). How does it relate to Creating Value (Please use the proper marketing concept/terminology from the lecture/text)?

Assume the Chief Marketing Officer (CMO) of this firm unexpectedly resigns and they hire you to be the CMO, what do you do? Do you "stay the course" with what was done previously? Do you change marketing strategies/tactics?

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