Question: Summarize the need for your new hospital program in your community. Identify key data points you collected that support the need for the new program.

Summarize the need for your new hospital program in your community.

  • Identify key data points you collected that support the need for the new program.
  • Identify the chosen marketing strategy for your new program.
  • Define your targeted audience based on your market segmentation in previous assignments.
  • Include the specific message(s) you will use in your integrated advertising campaign.

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