Summraize with only key points: strategic planning is essential for organizations to create value and align their objectives with the needs and requirements of the public. Understanding the market, its dynamics, and external factors can help organizations develop effective strategies and objectives. By focusing on the consumer market, understanding the company's strengths, weaknesses, core competencies, and the impact of external factors, businesses can effectively navigate the challenges and opportunities presented by the market. The immediate environment involves the company's strengths, weaknesses, core competencies, competition, and corporate partners. The macro environment includes various impacts of culture, demographics, social, technological, economic, political, and legal factors. Corporate partners can have a large part in the industry, and consumers may be indirectly influenced by macro factors such as culture, demographics, social, technological, economic, political, and legal factors. The target market is the most important aspect of the marketing environment, as it is the audience that is likely to buy from the organization. The market is segmented and deterrent, and businesses should consider who they are targeting and why they like their products. By understanding the market dynamically and considering external elements such as recession, other factors that can impact how consumers feel and make choices, businesses can better serve their target audience and m