Suppose a focus group is created with five members, and without any moderator. The members are asked
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What might be barriers for the firm (who wants to launch a new wearable device similar to FitBit) in getting useful insights from this format of discussion?
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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