Question: Suppose a focus group is created with five members, and without any moderator. The members are asked to have a conversation about wearable health tracking

Suppose a focus group is created with five members, and without any moderator. The members are asked to have a conversation about wearable health tracking devices.

What might be barriers for the firm (who wants to launch a new wearable device similar to FitBit) in getting useful insights from this format of discussion?

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When a focus group is conducted without a moderator several barriers can impede the firm from obtaining useful insights Here are some potential barriers and their impacts 1 Lack of Direction and Focus ... View full answer

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