RunningWithTheDevil.com created a web site to market running shoes and other running apparel. Management would like a
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Question:
RunningWithTheDevil.com created a web site to market running shoes and other running apparel. Management would like a special pop-up offer to appear for female web-site visitors and a different special pop-up offer to appear for male web-site visitors. From a sample of past web-site visitors, RunningWithTheDevil’s management learns that 59% of the visitors are male and 41% are female.
(a) | What is the probability that a current visitor to the web site is female? |
(b) | Suppose that 30% of RunningWithTheDevil’s female visitors previously visited LetsRun.com and 10% of male customers previously visited LetsRun.com. If the current visitor to RunningWithTheDevil’s web site previously visited LetsRun.com, what is the revised probability that the current visitor is female? |
If needed, round your answer to three decimal digits. | |
Should the RunningWithTheDevil’s web site display the special offer that appeals to female visitors or the special offer that appeals to male visitors? | |
RunningWithTheDevil should/should not display the special offer that appeals to female visitors because it is more/less that this visitor is female than male. |
Related Book For
Applied Statistics and Probability for Engineers
ISBN: 978-1118539712
6th edition
Authors: Douglas C. Montgomery, George C. Runger
Posted Date: