Suppose that adidas collaborated with the NFL to create a series of sports shoes and apparel incorporating

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Suppose that adidas collaborated with the NFL to create a series of sports shoes and apparel incorporating the colors and logos of the various NFL teams, and bearing both the adidas and NFL brands. This would be an example of what branding tactic?

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Smith and Roberson Business Law

ISBN: 978-0538473637

15th Edition

Authors: Richard A. Mann, Barry S. Roberts

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Posted Date: Apr 07, 2024 08:57 AM

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Suppose that adidas collaborated with the NFL to create a series of sports shoes and apparel incorporating

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Expert Answer:

This branding tactic is known as cobranding or brand collaboration Cobranding oc... View the full answer

Smith and Roberson Business Law

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