Suppose you are the Chief Marketing Officer for a company in South Africa. Design a promotion mix
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Suppose you are the Chief Marketing Officer for a company in South Africa. Design a promotion mix strategy for the company. Your design should critically discuss all the elements of a communication mix, elaborate considerations to be made when using each communication tool as well as the channels to be used.
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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