Suppose you were appointed as a new CEO of Apple, succeeding Gilbert Amelio in 1998, when the
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Question:
Suppose you were appointed as a new CEO of Apple, succeeding Gilbert Amelio in 1998, when the company was on the verge of bankruptcy:
a. How would you diagnose the problem of Apple in terms of value, profit, and people?
b. Using the four actions framework (E-R-R-C Grid introduced in Blue ocean Strategy, what would you do to revive the company?
Related Book For
Financial Accounting
ISBN: 978-0078025549
3rd edition
Authors: J. David Spiceland, Wayne Thomas, Don Herrmann
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