Suppose you work at MobileTV, a small manufacturer of TV set installed in cars and boats. Business has declined recently, foreign rivals from emerging markets are increasing competition. Because MobileTV does all its manufacturing in the US and the UK it lacks cost advantages. You conclude that moving manufacturing to Mexico is a good option, but top management doesn't know much about FDI. Prepare a report to management detailing the advantages and disadvantages of moving manufacturing to Mexico. Recommend what form of entry MobileTV should adopt if opening a subsidiary in Mexico. Include aspects of finance, HR and marketing strategy.

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A report to management detailing the advantages and disadvantages of moving manufacturing to Mexico Advantages Cheap labor is abundantly available Free trade agreements are followed in Mexico NAFTA al... View the full answer