Question: SWOT Analysis: How does using SWOT analysis help the firm? In other words, what does it show the firm? Define Environmental Scanning. What kinds of

SWOT Analysis: How does using SWOT analysis help the firm? In other words, what does it show the firm?

Define Environmental Scanning. What kinds of broad external environments are usually studied in the environmental scanning process?

. Define the competitive advantage. What is the goal of the competitive advantage. Illustrate with a marketing example.

What is Market Opportunity Analysis (MOA)? Illustrate with a marketing example.

. Summarize the 4Ps, which comprise the Marketing Mix.

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