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SWOT and PESTLE analyses are useful tools for decision- makers when evaluating the pros and cons of a project or initiative. Their analysis can be applied to small or large scopes of decision-making. A SWOT analysis mainly examines internal business factors, and a PESTLE analysis examines external factors on a business. Explain why, as a business leader, you should use both SWOT and PESTLE analyses. Also, provide four advantages of using them together to achieve a strategic advantage.

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Electronic Commerce

Electronic Commerce

ISBN: 9781305867819

12th Edition

Authors: Gary Schneider

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Question Details
Chapter # 1
Section: Cases
Problem: 2
Posted Date: August 31, 2023 05:18:26
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