Systematically speaking, perishable goods supply chains are thought to be more complex than other kinds of supply chains. This complexity results from the ongoing changes occurring, particularly in ensuring the quality of perishable products throughout the entire supply chain, from production to distribution to final consumer distribution, from growing to resource acquisition to production to stock management. Because of this, the markets for the perishable goods supply chain have advanced in their use of contemporary technologies and started integrating them into their logistical systems to meet the demands of their customers.India has experienced phenomenal growth and currently holds the top three spots in the world for horticultural, dairy, and meat production over $2008-2023.$ However, despite its high levels of agricultural production, India's current share of the world farm trade is still very small. This is primarily brought on by a lack of facilities for both storage and transportation in the cold chain. With the digital revolution being a major disruptor in all sectors of business, companies, governments, and NGOs are looking for an IoT$-$enabled solution to address the problem.

a$)$ Discuss the business challenges for a START$-$UP firm dealing with organic farm products.