$\backslash$table$[[$Company Activity$],[$Never previously known as a computer hardware company, Microsoft decides to enter the tablet$],[$manufacturing business, producing the Microsoft Surface.$],[$The manufacturer of Chobani Yogurt decided to open a flagship store in Soho, where customers can order$],[$special yogurt creations., such as fig and walnut or cucumber and olive oil. Though it was in the business of$],[$manufacturing yogurt for $7$ years, the company never tried to run a restaurant before.$],[$Last week, senior managers in the Post$-$it $$ Note division at $3$M met to determine the best way to handle$],[$their product. Regardless of how $3M$ positions its other products, Post$-$it Notes will continue to be widely$],[$sold at a premium price. The company will continue to develop new Post$-$it products to attract new buyers.$],[$At Apple, managers ask, "Should our next iPad product be innovative and new, so we can charge a higher$],[$price for it$,$ or should we consider going down one more size, so people with less money can purchase an$],[$iPad$?"]]$

Seattle$-$based Theo Chocolate makes organic and Fair Trade chocolate bars. Its management team includes CEO Etienne Patout. Suppose Patout were deciding on a pricing strategy for the company's chocolate bars but no other company products. This is a strategic decision. To make this decision, Patout would have to take which of the following actions? Check all that apply.

Evaluate what resources the company has to devote to manufacturing and selling chocolate bars.

Choose one of three approaches for selling chocolate bars: low$-$cost$,$ differentiation, or focus.

Determine what kind of industries Theo Chocolate should be in$.$

Evaluate the intensity of competition and competitors' pricing of candies.

ZombieSmith manufactures gaming miniatures. Its highly specialized products and targeted customer base indicate that ZombieSmith is using a$(n)$