Take a position: Manufacturers should feel free to sell private labels as a source of revenue versus

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Take a position: Manufacturers should feel free to sell private labels as a source of revenue versus national manufacturers should never get involved with private labels. Explain your position.

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Posted Date: Mar 27, 2024 08:33 PM

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Take a position: Manufacturers should feel free to sell private labels as a source of revenue versus

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Marketing management

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