Question: Taking the following chart (MRI data) as your reference point-identify the cable network(s) you would select based on the following criteria ---high degree of selectivity

Taking the following chart (MRI data) as your

Taking the following chart (MRI data) as your reference point-identify the cable network(s) you would select based on the following criteria ---high degree of selectivity against the target (women with a bachelor's degree) --high level of audience reach against the target Total (000) % of total women IndexTot Total (women) A&E Bravo E! VH1 128,718 32,230 16,971 14,910 10,180 Total-Bach. Degree (000) 26,332 5,960 4,540 3,315 1,597 20.46 18.46 26.75 22.23 15.69 100 90 131 109 77 answer the following: AUDIENCE SELECTIVITY Which networks would you use? Why? AUDIENCE SELECTIVITY not use? Why? AUDIENCE REACH Which networks would you use? Why? Taking the following chart (MRI data) as your reference point-identify the cable network(s) you would select based on the following criteria ---high degree of selectivity against the target (women with a bachelor's degree) --high level of audience reach against the target Total (000) % of total women IndexTot Total (women) A&E Bravo E! VH1 128,718 32,230 16,971 14,910 10,180 Total-Bach. Degree (000) 26,332 5,960 4,540 3,315 1,597 20.46 18.46 26.75 22.23 15.69 100 90 131 109 77 answer the following: AUDIENCE SELECTIVITY Which networks would you use? Why? AUDIENCE SELECTIVITY not use? Why? AUDIENCE REACH Which networks would you use? Why

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