Talk about the Coca-Cola's internationalization process in China. Internationalization Process= 1.Licensing 2. Exporting 3. Local Packaging/Assembly 4. Foreign Direct Investment (FDI). Please talk about how the Coca-Cola Company followed each step of the internationalization process (licensing, exporting, local packaging/assembly, FDI) when entering in China's market.

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Introduction Globalisation is increasingly testing the ability of regional economies to adapt and maintain their competitive edge Performance gaps are widening between regionsand rapid technologinal c... View the full answer