Question: Target Market Selection (Segmentation) for Puma Develop two detailed customer persona profiles for your target customer. You will design the customer profiles using demographic, psychographic,

Target Market Selection (Segmentation) for Puma Develop two detailed customer persona profiles for your target customer. You will design the customer profiles using demographic, psychographic, geographic, and behavioural segmentation variables. Explain why you have selected these target markets (validate with secondary research) and justify your choice for each characteristic. Your target market choices need to relate back to the most likely customers for your product. Consider how your target market will be able to access your product either based on technological capabilities or geographic location and others.

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