Question: Target marketers who are combiners: Question 9 options: a . use multiple marketing mixes to zero - in on the needs of multiple distinct submarkets.
Target marketers who are "combiners":
Question options:
a use multiple marketing mixes to zeroin on the needs of multiple distinct submarkets.
b use one marketing mix to appeal to multiple submarkets, even though the submarkets have some distinct differences.
c are also called mass marketers.
d combine print ads and Internet ads in a single marketing campaign.
e use multiple marketing mixes to appeal to a single market segment,
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