Question: Target marketers who are segmenters Multiple Choice Increase the size of their target markets by combining two or more segments. use one marketing mix to
Target marketers who are "segmenters"
Multiple Choice
Increase the size of their target markets by combining two or more segments.
use one marketing mix to appeal to multiple submarkets, even though the submarkets have some distinct differences.
use one single marketing mix to appeal to an individual market segment and do not attempt to combine or merge segments together.
are called mass marketers.
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