Target Segment - Recreation (1st Priority) - Work (2nd Priority) - Mountain (3rd Priority) - Speed (4th
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Question:
Target Segment
- Recreation (1st Priority)
- Work (2nd Priority)
- Mountain (3rd Priority)
- Speed (4th Priority)
- Youth 5th Priority
Market Size
To Focus on smaller, high margin segments
Geographic Market
To focus on smaller, less costly geographic markets
Competitive posture
To build a market position and defend it
Distinctive competencies
To be the high service provider in the market
Market Potential
12 month potential demand | |||||
City | Youth | Work | Recreation | Mountain | Speed |
Portland | 1,688 | 1,328 | 4,171 | 5,587 | 3,870 |
New York City | 2,044 | 6,077 | 5,866 | 4,484 | 4,647 |
Amsterdam | 3,667 | 7,952 | 5,242 | 1,985 | 2,570 |
Nantes | 2,780 | 2,159 | 4,927 | 3,442 | 3,868 |
Bogota | 903 | 3,259 | 3,102 | 3,031 | 1,055 |
Rio de Janeiro | 1,163 | 4,013 | 3,984 | 2,716 | 1,284 |
Johannesburg | 927 | 2,395 | 2,286 | 1,992 | 1,554 |
Konya | 942 | 3,552 | 3,229 | 2,353 | 1,580 |
Tokyo | 2,229 | 7,410 | 4,920 | 3,294 | 4,472 |
Bangalore | 2,560 | 4,962 | 3,507 | 1,736 | 2,049 |
Melbourne | 1,530 | 5,323 | 3,977 | 3,510 | 2,946 |
Hangzhou | 857 | 3,903 | 2,670 | 2,051 | 1,449 |
Based on the given information above. Specify which sales outlet should be opened for the test market next quarter. Note the setup cost, which will have to be paid this quarter, and the lease cost, which will have to be paid each quarter in the future.
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