Target Segment

- Recreation (1st Priority)

- Work (2nd Priority)

- Mountain (3rd Priority)

- Speed (4th Priority)

- Youth 5th Priority

Market Size

To Focus on smaller, high margin segments

Geographic Market 

To focus on smaller, less costly geographic markets

Competitive posture

To build a market position and defend it

Distinctive competencies

To be the high service provider in the market

Market Potential

12 month potential demand
City	Youth	Work	Recreation	Mountain	Speed
Portland	1,688	1,328	4,171	5,587	3,870
New York City	2,044	6,077	5,866	4,484	4,647
Amsterdam	3,667	7,952	5,242	1,985	2,570
Nantes	2,780	2,159	4,927	3,442	3,868
Bogota	903	3,259	3,102	3,031	1,055
Rio de Janeiro	1,163	4,013	3,984	2,716	1,284
Johannesburg	927	2,395	2,286	1,992	1,554
Konya	942	3,552	3,229	2,353	1,580
Tokyo	2,229	7,410	4,920	3,294	4,472
Bangalore	2,560	4,962	3,507	1,736	2,049
Melbourne	1,530	5,323	3,977	3,510	2,946
Hangzhou	857	3,903	2,670	2,051	1,449

 

Based on the given information above.  Specify which sales outlet should be opened for the test market next quarter. Note the setup cost, which will have to be paid this quarter, and the lease cost, which will have to be paid each quarter in the future.