Task $1$: First, read the case below titled 'Burger Wars in India: Fast$-$Food Chains Are Finding Creative Ways to Enter a No$-$Beef Market' by Dhruv Grewal and Michael Levy, published by McGraw$-$Hill. Then, provide a summary of it$.$

Burger Wars in India: Fast$-$Food Chains Are Finding Creative Ways to Enter a No$-$Beef Market $^("$Iv $")$

In the Hindu religion, the predominant belief system in India, cows are sacred, and eating beef is strictly forbidden. This foundational belief may make it seem as if hamburger joints would never be able to gain a foothold in India. But the massive growth and potential of the nation's consumer market has proved irresistible, leading the restaurants simply to get a little more creative in their offerings.

Wendy's first Indian store features mutton and veggie burgers, and the buns are sprinkled with local flavors such as turmeric, coriander, and chilies. But the menu is not the only thing that sets the Indian Wendy's apart. Servers bring meals to customers at their tables on china plates, and the store environment is more like a casual restaurant than a traditional fast$-$food outpost. The burger chain has two stores in India so far, but it plans to go "location by location," opening new stores slowly and carefully to ensure their success. Ultimately, the Indian franchise hopes that Wendy's India will be as big as Wendy's USA.

Douglas E$.$ Curran$/$AFP$/$Getty Images

The road to success will not be smooth, though. Wendy's is not the only prominent chain seeking access to Indian consumers. McDonald's entered relatively early and is currently the market leader, but it has not stopped there. It recently announced plans to create burger$-$type versions of popular Indian dishes such as masala dosa. More recent entries by Burger King, Carl's Jr$.,$ Fatburger, and Johnny Rockets have prompted predictions of a burger war. Not to be left out, even Dunkin' Donuts stores in India serve some type of burger because doughnuts have not proved popular enough.

The flavors and ingredients contained in the versions of burgers offered by the different chains are widely varied. Some rely on chicken offerings, with smoky chipotle flavoring, barbeque bacon additions, or a tandoori$-$style preparation. Others integrate other types of meat, but some are purely vegetarian. Thus the burger wars feature some notable differentiation across the combatants. Whether any or all of them will emerge victorious remains to be seen.

Task $2$: Reflecting on the "burger war" case, identify at least one instance each of success and failure by global corporations $($such as McDonald's, Starbucks, Google, etc.$)$ to use as comparative examples in your report. The case analysis will involve assessing the reasons behind these companies' successes and failures in different countries. Specifically, the analysis should emphasize how cultural variations influence their global marketing initiatives, particularly in relation to their marketing mix strategy $($e$.$g$.,$ standardization, localization$).$

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Please adhere to the detailed guidelines provided below and structure the report as follows:

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$1.$ Briefly summarize the occurrences in both successful and failed cases in each country.

$2.$ Key Issues Identification:

Highlight the major challenges, especially focusing on cultural differences that global firms face. Discuss specific cultural and marketing factors like dietary preferences $($e$.$g$.,$ beef consumption$),$ societal structures $($e$.$g$.,$ collectivist vs$.$ individualist$),$ gender equality norms, and more.

$3.$ Action Taken by the Firm:

Document the strategic choices the global firm made. For example, did they opt for standardization, or did they adapt to local tastes and preferences?

$4.$ Evaluation of Outcomes:

Analyze whether the aforementioned strategies and courses of action were successful or not, and explain the reasons for their success or failure.

$5.$ Recommendations:

Propose the best strategies and actions for the firm to succeed in those specific countries. The suggestions should encompass all elements of the marketing mix, namely product, price, promotion, and placement.