Task 2 (9 points): Celine decided to initially launch only a small set of products on the market (a compact powder; an eye shadow set; a lip gloss) and chose "Signature" as a brand name. In the course of the marketing lecture you got to know the concept of the brand personality - Celine asks you to briefly explain this concept to her (1 point). What is the goal of companies with the development of brand personalities (2 points)? In the second step, you should show Celine concretely which brand personality "Signature" could have. Please describe 4 associations which the term "Signature" evokes in you and briefly explain your association (6 points). Task 2 (9 points): Celine decided to initially launch only a small set of products on the market (a compact powder; an eye shadow set; a lip gloss) and chose "Signature" as a brand name. In the course of the marketing lecture you got to know the concept of the brand personality - Celine asks you to briefly explain this concept to her (1 point). What is the goal of companies with the development of brand personalities (2 points)? In the second step, you should show Celine concretely which brand personality "Signature" could have. Please describe 4 associations which the term "Signature" evokes in you and briefly explain your association (6 points)