• Task 2 : Oduntol F&D Market Entry

You are a business analyst consulting for Oduntol, a UK retail company. It had invested in food and drink retailing but presently plans to enter into the packaged food manufacturing market. Oduntol has asked you and your team of analysts to determine the viability of the market.

 

From the above scenario, you are required to answer below each point requirements in details

REQUIREMENTS:

Make a report for Oduntol UK Limited, addressing the points/questions below. Your report should follow a clear structure and contain an introduction and conclusion with recommendations.

 

1. At the first meeting, the client seemed concerned about how you plan to approach the viability and market entry questions. Provide a brief overview of the market entry framework/approach you will focus on to analyse the decision problem.

 

2. Based on the proposed approach, how would you go about conducting the analysis and gathering the data and information required? Including the key sources of information and insights, you intend to consult.

 

3. Make a situational analysis to identify opportunities and challenges, both internal and external, to the organisation. You can also use the analysis to define the scope of the problem.

 

4. UK food and drink manufacturing market is on the rise, being worth £120 billion in total revenue as of 2021 indicating an increase from £110 bn in 2020. In 2025 revenue for the sector is projected to reach £250bn

 

You and your team of consultants should consider the following points:

4.1  Calculate the projected percentage market growth rate (revenue) between 2020 and 2021 and provide an estimate of the projected growth rate between 2021 and 2025

4.2  Given the market was estimated to be worth £125 bn in 2022, £170bn in 2023 and £190bn in 2024. Calculate the expected annual growth rate (CAGR (2021 - 2025) between 2021 and 2025

 

5.      Oduntol's revenue was £500,000 in 2022. Following its investment in the food and drink manufacturing market, the firm has set a revenue target of £1000,000 by 2025. By what percentage should revenue grow each year to reach the target?