This part of the project asks you to complete research on your area of interest. For example,
Question:
This part of the project asks you to complete research on your area of interest. For example, if you are in the marketing team, you will complete industry research on the marketing career industry within the United States. You will collect information that answers, at a minimum, the following questions:- labor market information,- various segments within your area (e.g.: for marketing, a few of the segments might be: sales, advertising, retailing, market research, etc.),- salary ranges,- job or occupation outlook, MGT 3100: Course Team Project Page 3 of 5- educational and training requirements,- and others that you might find interesting in your area. One great website to start looking at for data is the US Bureau of Labor Statistics(BLS.gov).
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra