Task 3. Outline and discuss the required contents and structures to be communicated to the audience about the brand or image factors, and source all the relevant supporting information which can contribute to the campaign designing. Make a rationale to explain how you ensure the accuracy and completeness of this sourced information.

Instructions: Also include the following three topics in your discussion regarding John's Caf or your chosen organisation.

• Competitive advantages: Competitive advantages are conditions that allow a company or country to produce a good or service of equal value at a lower price or in a more desirable fashion. These conditions allow the productive entity to generate more sales or superior margins compared to its market rivals
• Features of the product/service: Product features are characteristics of your product that describe its appearance, components, and capabilities. A product feature is a slice of business functionality that has a corresponding benefit or set of benefits for that product's end user.
• Pricing factors: A value that will purchase a finite quantity, weight, or other measure of a good or service.